The effect of Use selection attribute in Consumption Value customer satisfaction and Behavior intentions on Take-out food shop

Abstract

This study investigates the effect of use selection attribute, consumption value, customer satisfaction, and behavioral intention using Take-out restaurant It was used to analyze the frequency of 222 effective questionnaires, reliability and confirmatory factor analysis, correlation analysis, and structural equation model analysis for customers who have recently used Take-out restaurants in Gyeongnam, Busan. First, it was found that the use selection attribute had a significant effect on the consumption value, and it was confirmed that it also had an effect on customer satisfaction and eating out behavioral intention. Second, it was found that the consumption value had a significant effect on customer satisfaction and did not affect the intention to eat out, and customer satisfaction had a significant effect on the intention to eat out. Third, in the mediating effect analysis using fandom variables, the use selection attribute did not indirectly affect the intention to eat out by mediating consumption value, and indirectly affected the intention to eat out by mediating customer satisfaction.