The Effect of ESG Management of Food Service Companies on the Attitude, Corporate Reputation and Corporate Trust

Abstract

Recently, as ESG has emerged as an essential factor for corporate sustainable development, ‘ESG management’ is emerging as a key paradigm in the restaurant industry as well. Although the concept or direction of ESG for food service companies is not yet clear, the non-financial factors of ESG have a greater impact on mid- to long-term corporate value, and in particular, the movement of the economically active population to the ESG-friendly MZ generation has a tremendous impact on the food service industry. They are asking for change. This study aims to provide implications for the direction of ESG introduction and practice by restaurant companies by confirming the relationship between consumer perception of ESG management activities on attitude, corporate reputation, and corporate trust. As a result of the study, the fundamental value of ESG management is 'sustainability', and all activities must be organically related to each other and move in an integrated manner. In particular, in terms of the impact of ESG management on attitudes, consumers' negative perceptions of the sincerity of social responsibility (S) activities were found to be high. Build long-term relationships with customers by enhancing trust through sincere social responsibility (S) activities. In addition, corporate reputation is a long-term, comprehensive, and holistic intangible asset, and in the absence of an objective evaluation of ESG management of food service companies, consumers do not accumulate information on ESG of food service companies to understand the reputation of ESG management. It is difficult to do so, and it is judged that it does not have a significant impact on business trust.