Perceived Benefits and Risks of Korean Digital Health Devices: Exploring Adoption in Indonesia's Growing Healthcare Market

Abstract

As digital health technologies continue to grow worldwide, Korean digital health devices are receiving greater recognition for their advanced technology and user-friendly design. With its fast-growing digital health landscape, Indonesia stands out as a promising market for global adoption of digital health technologies. This study examines how Indonesian consumers evaluate the perceived benefits and perceived risks of Korean digital health devices and how these perceptions shape their intention to adopt such technologies. Guided by the Net Value Model, a quantitative survey was administered to 175 Indonesian respondents. SmartPLS 4.0 was employed for reliability testing and hypothesis assessment. Results indicate that all perceived benefit dimensions performance expectancy (β = 0.335, p < 0.001), effort expectancy (β = 0.296, p < 0.001), compatibility (β = 0.290, p < 0.001), and image (β = 0.286, p < 0.001) significantly enhance perceived benefits. Meanwhile, multiple risk dimensions, performance risk (β = 0.292, p < 0.001), financial risk (β = 0.281, p < 0.001), time risk (β = 0.273, p < 0.001), privacy risk (β = 0.198, p < 0.001), and security risk (β = 0.155, p < 0.001) strongly increase perceived risk. In turn, both perceived benefits (β = 0.403, p < 0.001) and perceived risks (β = 0.530, p < 0.001) significantly influence consumers’ intention to adopt Korean digital health devices.